The brand was founded to bridge the gap between fine and fashion jewelry, offering "DEMI FINE jewelry".
The ethos is about creating jewelry that makes people feel like "the best version of you - every single day".
Because every woman deserves to shine like she was born to

CHANGE UP YOUR CHARM
Explore our convertible jewellery range
MOST LOVED




Baroque Pearl Medium Hoop Earrings
Baroque Pearl Medium Hoop Earrings





Black Onyx Pebble Convertible Hoop Earrings
Black Onyx Pebble Convertible Hoop Earrings




Heart Enamel Frame Convertible Hoop Earrings
Heart Enamel Frame Convertible Hoop Earrings






Blue Enamel Frame Heart Y Necklace in 18kt Gold Vermeil
Blue Enamel Frame Heart Y Necklace in 18kt Gold Vermeil



GEMSTONE DETACHABLE PENDANT NECKLACE
GEMSTONE DETACHABLE PENDANT NECKLACE
18KT GOLD VERMEIL & GREEN ONYX



GEMSTONE DETACHABLE PENDANT NECKLACE
GEMSTONE DETACHABLE PENDANT NECKLACE
18KT GOLD VERMEIL & AQUAMARINE





Gemstone Small Drop Earrings
Gemstone Small Drop Earrings
18KT GOLD VERMEIL & GREEN ONYX





Gemstone Small Drop Earrings
Gemstone Small Drop Earrings
18KT GOLD VERMEIL & AQUAMARINE





Evil Eye Pearl Earring
Evil Eye Pearl Earring
STERLING SILVER



Siren Gemstone Stud Earrings vermeil
Siren Gemstone Stud Earrings vermeil





Mini Pyramid Charm Convertible Hoop Earrings
Mini Pyramid Charm Convertible Hoop Earrings






Button Pearl Square Hoop Earrings
Button Pearl Square Hoop Earrings




Baroque Pearl Medium Hoop Earrings
Baroque Pearl Medium Hoop Earrings





Black Onyx Pebble Convertible Hoop Earrings
Black Onyx Pebble Convertible Hoop Earrings




Heart Enamel Frame Convertible Hoop Earrings
Heart Enamel Frame Convertible Hoop Earrings






Blue Enamel Frame Heart Y Necklace in 18kt Gold Vermeil
Blue Enamel Frame Heart Y Necklace in 18kt Gold Vermeil



GEMSTONE DETACHABLE PENDANT NECKLACE
GEMSTONE DETACHABLE PENDANT NECKLACE
18KT GOLD VERMEIL & GREEN ONYX



GEMSTONE DETACHABLE PENDANT NECKLACE
GEMSTONE DETACHABLE PENDANT NECKLACE
18KT GOLD VERMEIL & AQUAMARINE





Gemstone Small Drop Earrings
Gemstone Small Drop Earrings
18KT GOLD VERMEIL & GREEN ONYX





Gemstone Small Drop Earrings
Gemstone Small Drop Earrings
18KT GOLD VERMEIL & AQUAMARINE





Evil Eye Pearl Earring
Evil Eye Pearl Earring
STERLING SILVER



Siren Gemstone Stud Earrings vermeil
Siren Gemstone Stud Earrings vermeil





Mini Pyramid Charm Convertible Hoop Earrings
Mini Pyramid Charm Convertible Hoop Earrings






Button Pearl Square Hoop Earrings
Button Pearl Square Hoop Earrings
THE PEARL EDIT.
Shaped by Water. Worn with Intention.
Long before they were polished, pearls were wild.
Baroque. Irregular. Born of still water and slow time.
This collection is an ode to that kind of beauty — shaped, not styled. Each pearl is different, just like every version of womanhood. No moulds. No repeats.
Set in gold vermeil and worn close to skin, these are not perfect pieces — they’re personal ones.
Because the most interesting things are never symmetrical.

Brass, dressed as gold. It fades. It’s not us.
We craft in 18k gold vermeil—thick gold, real silver, made to last.
Looks like fine.
Wears like fine.
Costs less than solid.
That’s why we’re demi-fine—because gold should feel like gold.
No shortcuts. No compromises. Because you deserve more than gold-tone lies.
Shop by Category
Discover our curated collections
EARRINGS





Gemstone Small Drop Earrings
Gemstone Small Drop Earrings
18KT GOLD VERMEIL & GREEN ONYX





Gemstone Small Drop Earrings
Gemstone Small Drop Earrings
18KT GOLD VERMEIL & AQUAMARINE





Evil Eye Pearl Earring
Evil Eye Pearl Earring
STERLING SILVER





Evil Eye Pearl Earring
Evil Eye Pearl Earring
18KT GOLD VERMEIL

Rose Stud Earrings
Rose Stud Earrings


Rose Stud Earrings
Rose Stud Earrings

Mini Heart Stud Earrings silver
Mini Heart Stud Earrings silver

Mini Heart Stud Earrings vermeil
Mini Heart Stud Earrings vermeil
Nekclaces



GEMSTONE DETACHABLE PENDANT NECKLACE
GEMSTONE DETACHABLE PENDANT NECKLACE
18KT GOLD VERMEIL & GREEN ONYX



GEMSTONE DETACHABLE PENDANT NECKLACE
GEMSTONE DETACHABLE PENDANT NECKLACE
18KT GOLD VERMEIL & AQUAMARINE



Sunseeker Pearl Detachable Pendant silver
Sunseeker Pearl Detachable Pendant silver



Sunseeker Pearl Detachable Pendant vermeil
Sunseeker Pearl Detachable Pendant vermeil



Pearl Drop Detachable Pendant silver
Pearl Drop Detachable Pendant silver



Pearl Drop Detachable Pendant vermeil
Pearl Drop Detachable Pendant vermeil


Daisy Detachable Pendant silver
Daisy Detachable Pendant silver


Daisy Detachable Pendant vermeil
Daisy Detachable Pendant vermeil
You Know the Difference.
You feel it when you hold it.
You see it after a year.
Jewellery with weight, intention, and honesty.
This is demi-fine.
This is D E M I E.
Every piece passes through skilled hands of the talented artisans who handcraft each and every element of our pieces.
Our purpose is to inspire confidence and make you look and feel your best self – bringing you jewellery you can layer, stack, and live in.
Crafted like real gold, without the heavy price tag.It’s jewellery you don’t have to lock away.
No vaults. No fuss. Just beautiful, durable and affordable pieces made to to be worn and loved—always.
What we're made of, literally – responsibly sourced and sustainably made by hand. Learn more about how we source our materials, from metals to gemstones.
Sustainably Made
Handcrafted from responsibly-sourced materials, with recycled silver and conflict free gemstones.
Meets US/Europe Standard Of Skin Safety
Our jewellery pieces are cadmium, lead and nickel free. Irritant-Free. Always
365 Days Warranty
For extra peace of mind, every piece is covered by our 365 days warranty.