MATERIALS
For us, using high-quality, sustainable materials is
non-negotiable. We craft exclusively with 100%
responsibly sourced metals and conflict-free responsible gemstones.
GOLD VERMEIL
Our gold vermeil (pronounced ver-may)
features a thick layer of 18k gold (2.5 microns) over solid 925 sterling silver — never brass: creating a durable and premium finish, meeting the US/ Europe standard of gold vermeil.
It’s hypoallergenic, nickel-free and long-lasting.
This means you get the luxurious look and feel of solid gold at a more accessible price, without compromising on quality or skin safety.
STERLING SILVER
Our sterling silver is 925 certified, crafted with 92.5% pure silver and 7.5% alloys for enhanced durability and a lasting, brilliant shine.
An alloy made of 92.5% pure silver and 7.5% copper with rhodium plating for extra durability and a high-shine finish. Our sterling silver pieces are stamped with '925' to certify their authenticity.
GEMSTONES & PEARLS
. Our semi-precious gemstones are
100% natural, meaning each stone is completely unique. All our suppliers work to stringent social, ethical and environmental standards.
Our cultured freshwater pearls are sourced from Asia, where they take two to three years to grow before being carefully harvested. Each pearl is unique, with its own shape, size, character and lustre.
MATERIAL- Frequently asked questions
What type of metal is used in Demie jewellery?
We craft by hand with a variety of high-quality metals, including 18k gold vermeil and sterling silver.
What gemstones used in Demie jewellery?
Our gemstone jewellery includes pearls, baroque pearl, amazonite, rainbow moonstone, turquoise, onyx, chalcedony and even more meaningful gems.
Are the gemstones used in Demie jewellery natural?
Most of our gemstones are natural and semi-precious, chosen for their clarity and depth of colour and their unique stories. Each stone is hand-selected to ensure it meets our extremely high standards.
What is 18kt gold vermeil?
18k gold vermeil is a thick layer (atleast2.5 microns) of 18k gold over sterling silver, offering a luxurious look and long-lasting wear.
What is the difference between gold vermeil and gold plating?
All our gold vermeil jewellery is stamped with the '925' mark to indicate the sterling silver purity. The plating process is different as well — gold vermeil is plated with a process known as ‘electrolysis’, making the jewellery very durable.
Gold-plated jewellery, on the other hand, involves a base metal – brass/stainless steel – which is plated just with the color of gold. It's less durable compared to gold vermeil.
How durable is 18kt gold vermil & sterling silver?
Our 18kt gold vermeil—thick gold over sterling silver—is highly durable with proper care. Sterling silver is a strong base metal, and the thick gold layer (at least 2.5 microns) resists everyday wear better than regular gold plating.
Avoid moisture, chemicals, and rough handling to keep your pieces looking their best.
Why does my gemstone not look the same as it does on your site??
Because we use natural and hand-cut gemstones, each one is completely unique – just like you. While we aim to show an accurate representation online, variations in tone, colour and pattern are part of what make our jewellery so special.
Will my gemstone change colour over time?
Some gemstones, like turquoise and pearls, can be sensitive to sunlight and chemicals, which may affect their colour. Store them away from direct light to help preserve their natural hues.
Can I wear Demie jewellery everyday?
Our gold and silver pieces are made for everyday. We do recommend removing them during activities that expose them to water or chemicals to ensure longevity.
How should I care for my Demie jewellery?
To keep your jewellery looking its best, clean it with a soft, dry cloth. Avoid exposing it to water, perfumes, and chemicals to prevent tarnishing or damage.
Gently wipe gemstones with a soft, dry cloth after wearing. Keep them away from water, direct sunlight, and chemicals to maintain their natural beauty and durability. KNOW MORE
How should I store my Demie jewellery?
Store your jewellery in a soft pouch or lined box, away from direct sunlight and other metals to prevent scratches or tarnishing. KNOW MORE
Does Demie jewellery comes with warranty?
Yes, all of our jewellery comes with 365 Days warranty. KNOW MORE