HOW DEMIE IS MADE

Every piece we create takes an entire year at the minimum, from design to development to your door.
Follow the journey of your DEMIES.

Where Detail Meets Devotion

Handcrafted demi fine jewellery. Created with pupose for you.

Inspiration

Inspiration is found in many places - vintage jewellery, museums, archeological finds, sculptures and travel. Many of our collections have been inspired by exploring the nature, colour and architecture of countries like Italy, Patagonia, Morocco, Mexico and India.

Creation

Hours are spent in the sketch book, taking simple outlines to full colour drawings. This is where the magic happens. The sketch comes to life through 3D printing of the first prototypes, which is perfected before being sent off to be handcrafted in the final materials.

Handmade in India

Rooted in tradition. Made by hand..

Our jewellery is born in small artisan workshops across India-where legacy techniques meet modern design. Every piece passes through skilled hands of the talented artisans who handcraft each and every element of our pieces. From selecting and hand cutting gemstones
Each one shaped by time,precision and purpsose.

Gold vermeil, elevated

Not all gold is created equal. We use 18 KT GOLD VERMEIL,real,thick layers of gold over 925 sterling silver-to create jewellery that lasts longer, feels better, and stays golden.

Natural stones. Ethically sourced

Every stone is unique-hand selected for its character and identity. No two are the same. We use natural gems, always sourced with intention.

The process in motion

A glimpse into the hands that shape your pieces.

Jewelry crafting image with urban premium female CEO model - same aspect ratio

Quality checks

Our quality standards are high and every design is rigorously checked throughout development. comfort wear testing and durability checks are all part of our robust quality assurance programme. Time well spent to ensure you get only the finest quality

Hallmarked for quality

Our sterling silver pieces are stamped with '925' to certify their authenticity. 925 sterling silver is an alloy made of 92.5% pure silver and 7.5% copper.

NOW YOU'VE GOT THE STORY.....

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