In India, Gen Z and millennials are driving a major shift in the way jewelry is viewed and worn. Gone are the days when jewelry was only associated with weddings or formal events. Today’s younger audience is embracing a more minimal, versatile, and personal approach to accessorizing.
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Demi-fine jewelry, with its subtle luxury and accessible pricing, is becoming the go-to choice for these trendsetters. These pieces are perfect for layering, stacking, and styling with everything from traditional outfits to streetwear.
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Moreover, this generation values sustainability and ethical production — two areas where demi-fine jewelry brands excel. Many of these pieces are made with recycled silver, responsibly sourced gold, and are produced in small batches to ensure quality and ethical labor practices.
At DEMIE, we align with this mindful movement by offering sustainable, handcrafted demi-fine pieces that reflect both fashion and values.